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RISTA is about bridging the gap between remote villagers who have preserved their rich tradition and handicraft skills handed down from generations to the outside world that is still exploring hidden treasures of rural India. We believe that we can do this by connecting rural sensitivity with urban sensibility through giving assured fair prices to the rural artisans and at the same time fair value to the urban connoisseurs of Indian Handicrafts.
Our endeavour is to bring to you exquisitely handmade products using nature friendly bio-degradable raw materials such as Cane, Bamboo, Golden Grass, Sabai Grass etc and processed using traditional ways using the wisdom from time immemorial evolved through generations.
We work closely with artisans in Mayurbhanj, Jeypore and Kendrapara districts of Odisha to enhance their exposure to the modern art world. We complement their skills and art of embellishment with modern designs and ideas to create rich spectrum of products that meet the needs of urban audience.
We draw inspiration from Nature particularly Woods, Birds, Springs, Animals and of course Humans. We learn from Flora and Fauna about the various hues and colours that can be created through replacement & recycling of materials and moods. We observe how different thoughts can be inspired by combination of materials and skills abundantly available in our villages. Birds weaving their nests, animals living in harmony with nature and drawing from mother earth only as much as needed for survival and not more have taught us to use the ripe raw materials which are almost ready to be returned to the soil for recycling to weave variety of shapes and sizes appealing to human eyes and senses.
We take care to build into our products the factors such as UTILITY for our clients, SUSTAINABILITY and RESPONSIBILITY towards Mother Nature and our village folks, EQUITABLE PARTNERSHIP with our artisans and QUALITY of Products.
We are inspired by Dr. Ashok Jhunjhunwala, Professor, IIT Madras and Co-Chairman, IITMs RTBI who saw enthusiasm in promoter of RISTA and encouraged in creating RISTA. Under his guidance and mentorship, RISTA has been incubated by IITMs Rural Technology and Business Incubator.
We at RISTA promote our products in partnership with the corporate world, Social Media, Malls & Shops, galleries and exhibitions. We are committed to exploring all ways and means to achieve our objectives and reach where RISTA aspires to be.
Our promises to ourselves is to "CONNECT RURAL CRAFTSMANSHIP WITH URBAN CRAVINGS AND CREATE RICHNESS IN LIVES OF BOTH RURAL AND URBAN FOLKS WITH RESPONSIBILITY AND RESPECT"